THE Foundation

THE Foundation is the premiere NIL Collective serving The Ohio State University student athletes and local non profit organizations by leveraging the Name, Image, Likeness of OSU football and basketball players to support, raise awareness, and raise resources for local non-profit organizations.

IQ led the challenge of getting THE Foundation’s 501c3 status in record time, allowing THE Foundation to hit the ground running as the NIL landscape was still being formed. IQ partnered with co-founders Brian Schottenstein and Cardale Jones to handle all of the legal, corporate, finance, and compliance efforts, while giving guidance to marketing and fundraising efforts. IQ also took on the challenge of developing a logo for THE Foundation without being able to use any colors, fonts, images, or likeness to any Ohio State assets.

IQ’s partnership with Brian, Cardale, and the Board of THE Foundation played a critical role in allowing THE Foundation to launch, grow, and scale into one of the premiere NIL collectives in the country.

In the words of Cardale Jones, legendary National Championship winning QB: “None of this *stuff would be possible without Mike and the IQ team!”